GoGoGuest

GoGoGuest is a brand that offers solutions for restaurant businesses, including fast-casual restaurants, coffee shops, bar and taprooms, full-service restaurants, cloud kitchens, food halls, and food trucks. They provide a data platform that helps businesses build guest relationships and improve their operations by leveraging the data they already use, such as data from point of sale (POS) systems and WiFi. With guests' permission, GoGoGuest enables businesses to take actionable steps through various marketing strategies, including email marketing, SMS marketing, and loyalty programs. They have witnessed their customers experience remarkable growth, even during challenging times like the pandemic. SMS marketing, in particular, is shown to be highly effective, with almost 98% of text messages getting read and consumers preferring texting as a method of communication with businesses. Guests appreciate timely offers through text messages and feel that loyalty programs using texting provide value. Text messages are also read quickly, with 90% being read within the first 3 minutes. By using GoGoGuest's top 5 strategies for effective restaurant SMS marketing, businesses can ask for permission before sending texts, use SMS to complement email marketing, keep messages localized, and know when to send text messages to customers. With these strategies, businesses can create personalized, time-sensitive promotions and valuable communication channels that enhance guest relationships and drive growth.